Claremont Consulting Group
Ted works as a Campaign Team Quarter-Back & Chief Marketing Strategist with professionals in design, web architecture, desktop publishing, corporate writing, media planning, market research, proposal writing & production. Ted provides seasoned, sound, high level issues management, critical thinking for corporate communications, brand launch and image advice to senior executives and government officials. Ted advises boards, C-Suite executives, NFP organizations, field operations and internal marketing departments. Ted coordinates efficiently-priced, results-driven specialists and manages outsourced resources that provide assured results for corporate communications, brand development, business growth, corporate advertising campaigns and media relations programs.
Ted's communications, marketing, writing, brand strategies, executive speeches, proposals, corporate events, media relations, product launches, media conferences, industry road show presentations and promotional materials are not only imaginative and innovative: they are also high impact & results-driven. Ted's creative concepts, brand image strategies, corporate ads and campaigns are renowned for their innovation and audience sensitivity. Ted has advised numerous international firms and organizations on their reputation growth and stakeholder relationships, and has generated capital and sales-driven communications campaigns across a wide range of sectors - particularly in technology, NFP, professional services, real estate and financial institutions.
Credentials & Clients:
Ted was a senior partner with major Canadian ad agencies, as well as senior public affairs executive with BMO. After 5 years as Senior Director, Corporate Marketing for BMO, Ted founded his own corporate image consulting firm in 1988. Notable clients have included: Rogers, Conservative Party, MasterCard, Intrawest, Grosman & Gale, London Life, Nortel, CIBC, Brandes Securities, Menkes, Cadillac Fairview, SunLife, McDonalds, GM, GE, M1 Capital, JJ Barnicke, Colliers Intl, KPMG, Toyota, Honda, Apple, CTV, City of Toronto, Greater Toronto Marketing Association, Insurance Bureau of Canada, TEDCO, Ontario Lottery Corporation, Ministry of Environment, Ontario Science Centre, Hilton Hotels, Niagara Casinos, Catholic School Board, Chestnut Park, Allied Properties, Coldwell Banker, Standard Life, Cumberland Wealth Mgt, Cancer Care Ontario, Ontario Ministry of Health. Ted was educated in English & Social Sciences in the B.A. programs at York University & Victoria College, then Marketing & Journalism diploma program at Ryerson. Ted holds a C.A.A.P. [Certified Ad Agency Practitioner] designation from the Institute of Canadian Advertising. As a board director or committee member, Ted also assists several charities and associations in their marketing and fund-raising efforts. Ted currently advises Habitat For Humanity and Writers Trust Canada in its fundraising and marketing programs.
Special Skills & Advantages:
Ted is a seasoned and proven marketing thinker and strategist. He understands and practices all disciplines of media, marketing and proposal development. His management and personal style is highly collaborative, energetic and his management reporting/presentation skills are first class. Ted programs create and enhance strong brand equity with resulting market growth. Ted's proposal/new business win ratio exceeds a 90% success rate. Ted's 30+ yrs of senior experience assure clients they will benefit from assured strategic and critical thinking skills. Ted conceives innovative and compelling messaging that delivers measurable attitude changes and definable business results. On an interim in-house contract basis, Ted has also successfully managed several large corporate marketing departments, budgets and growth mandates. Ted is a team builder, skills trainer and group motivator in addition to being a persuasive presenter.